BOISE, Idaho – Idaho became the first United States Lottery to launch Powerball® Arcade, the digital companion to the popular Draw Game Powerball that adds value for players who purchase Powerball tickets. Idaho Lottery VIP Club members play games for chances to win second-chance prizes in regular weekly and monthly drawings.
“Powerball Arcade allows our Powerball players to receive a rewarding experience even when their ticket is not a winner,” said Jeff Anderson, Idaho Lottery Director. “Whether the jackpot is $40 million or $400 million, players can enjoy this additional entertainment value to win prizes at no additional cost.”
Idaho Lottery VIP Club members who scan non-winning Powerball tickets are awarded virtual currency that is used to play mobile friendly games and enter sweepstakes for cash prizes and once-in-a-lifetime trips.
“We designed Powerball Arcade as a marketing tool for the Idaho Lottery to boost sales as well as VIP Club enrollment,” said Scott Jensen, Chief Operating Officer and Executive Vice President of Milestone Entertainment. “Powerball Arcade is an ever growing product, capable of providing ongoing, cross-promotional opportunities while collecting measurable data to further enhance a player’s overall experience.”
“With our launch of Powerball Arcade, the Idaho Lottery is able to engage our current player base while reaching out to a wider, diverse audience,” added Sherie Moody-St. Clair, Idaho Lottery Marketing Director. “Powerball Arcade provides the ultimate entertainment experience with extended play games that offer meaningful, tangible prizes which are only available to Idaho players.”
Powerball Arcade is a joint collaboration produced between the Idaho Lottery and Milestone Entertainment.
You can learn more on the Idaho Lottery’s website at https://idaho.powerballarcade.com/
ABOUT THE IDAHO LOTTERY
The Idaho Lottery responsibly provides a variety of entertaining games featuring Powerball, Mega Millions, Scratch GamesTM, and PullTabs with a high degree of integrity to maximize the dividend for Idaho public schools and the permanent building fund. Since their inception in 1989, the Idaho Lottery has sold nearly $3.7 billion in products, awarded over $2.2 billion in prizes to players, returned $216 million in retail commissions, and distributed $846 million in Lottery dividends to Idaho public schools and the Permanent Building Fund.
To learn more, please visit www.idaholottery.com.