Milestone secures license from MUSL for new game format optimized for smartphones.
Los Angeles, CA (March 2019). A new way to enjoy the world’s biggest game is coming to smartphones. Powerball Arcade, published by Milestone Entertainment, a leader of digital innovation in the lottery industry, will soon be available to participating US state and territorial lotteries.
Powerball Arcade will be free of charge to players who have already purchased a Powerball ticket at traditional retail channels. The format is designed to offer additional entertainment value for Powerball players, who scan non-winning tickets to earn virtual currency that can be used to play more games and enter second chance sweepstakes.
“We’re committed to giving players the maximum entertainment value from their lottery purchase, and we are beyond thrilled to bring extended gameplay to Powerball fans” said Randall Katz, the founder and CEO of Milestone Entertainment. “We’ve devoted years developing the best ways to provide lottery customers with virtual rewards and extended gameplay.
Younger players are mobile-first, and now they will have a chance to experience the most popular game on earth on their smartphones.” This format provides players with a choice of multiple game variations which can be updated periodically to encourage repeat visits and frequent purchases.
The launch of Powerball Arcade extends the highly popular Powerball brand to mobile phones and other digital devices.
About Milestone Entertainment: Milestone Entertainment has the largest portfolio of patented game formats and Internet gaming technologies for lotteries, media companies and other organizations.
Milestone is based in Los Angeles, California.
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